Resume

Product review form

Redesigned the review submission experience, achieving 4% more reviews and 12% more long reviews in an A/B test. Replaced three platform-specific forms with one guided flow using attribute sliders and category-specific prompts. Designed entry points, photo upload, and edge cases. Launched to 100% of users across iOS, Android, and web.

Size selection and recommendations

Redesigned the size guide, now live for 100% of users. An A/B test showed a 3% decrease in returns and a 0.84% increase in conversion to opening the size guide in the iPhone segment. Designed explanations for ML-generated size recommendations and a body-measurement input flow. Refined the solution through quantitative user studies. The updated recommendation experience is currently in A/B testing.

Mass-market and premium product cards

Designed a shared visual pattern for mass-market and premium product cards across iOS and Android. An A/B test showed a 2.98% increase in add-to-cart conversion, a 1.34% increase in add-to-wishlist conversion, and a 1.17% increase in wishlist-to-order conversion.

Catalog product card redesign

Conducted three rounds of quantitative research to refine discount presentation after an initial A/B test failed to confirm the expected improvement. In the selected design, 77% of study participants identified their personal discount. Defined the target card design and staged rollout; the revised discount presentation is now in A/B testing, with product impact still pending.

Product detail page redesign

Owned the redesign of the photo gallery, product name and price, size selection, and product information, and assembled the final page in line with design guidelines. The first visual update is in A/B testing, with add-to-cart conversion and returns rate as success criteria; results are pending.

Delivery ratings and courier tips

Designed and launched a delivery rating and courier tipping flow across web, iOS, and Android, creating a new channel for delivery feedback and enabling customers to tip couriers.

Mentoring

Mentored a design intern for six months, supporting onboarding, introducing team processes, and providing feedback on product design work.

Beauty and Home categories

Designed homepage entry points for Beauty and Home categories. An iOS A/B test showed a 3.4% increase in Beauty orders, a 1.8% increase in the share of users placing orders, and a 2.6% increase in items ordered per user.

Catalog product cards

Designed shade and volume options for Beauty and Home products, allowing shoppers to explore product variants directly in the catalog. Integrated daily promotion timers into product badges, with a 0.3% increase in order conversion and a 0.7% increase in NMV in an A/B test. Added product ratings to catalog cards, with a 0.5% increase in conversion to viewing reviews and a 0.8% increase in NMV per order in an A/B test.

Customer photo reviews

Redesigned customer photo reviews as a compact grid, with a 0.177% increase in average add-to-cart actions per user in an A/B test.

Service comparison

Designed a service comparison section for listing pages. Independently conducted competitor analysis, in-depth user interviews, and usability testing. Presented the solution to stakeholders and prepared detailed design specifications for engineering.

Price list redesign

Joined the project during validation, resolved complex edge cases, designed missing screens, and connected the user journey across mobile and desktop web.